Overview

ADG is looking for a Director of Strategic Partnerships to be responsible for increasing awareness and adoption of ADG’s franchises within Nigeria through high-value partnerships, engaging social media campaigns, and effective public relations. You will be responsible for building our brand and creating a country-centric model to acquire hundreds of thousands of customers every year.

ADG Technology & Carry1st

ADG Technology is developing the premier mobile content platform for Africa. Our mission is to deliver entertaining content to African consumers through interactive digital experiences. Carry1st, the first franchise, is a live-streamed mobile trivia game where players answer questions and compete to earn rewards. The app soft-launched in Nigeria in late 2018 and has since been downloaded over 25,000 times in the Google Play Store with very limited marketing. You will join a well-capitalized founding team that has deep experience scaling businesses across Africa and globally.

What makes you a great candidate?

You are creative, highly motivated, and organized. Relationship building comes naturally whether with a corporate partner or artist. You have excellent communication skills and can express our brand creatively and persuasively. When evaluating your candidacy, we’ll look for the following:

  • Proven work experience building partnerships and high impact B2C marketing campaigns

  • Strong communication skills and effective project management

  • Ability to work independently and proactively within context of a global team

  • Ability to navigate across different regions and demographics

  • Experience living and working in Nigeria

  • Bonus: Industry, media and conference speaking experience

What will you work on?

You will lead ADG’s strategic marketing initiatives with the goal of driving user acquisition and engagement, both on and offline. You will:

  • Develop, manage and maintain relationships with key partners in Nigeria – including aspirational brands, popular social influencers, or distribution partners that can assist with scale

  • Execute a social media strategy, growing a followership that increases user engagement with Carry1st

  • Generate buzz about Carry1st through local / international media partners and activation events

  • Work with Game Ops for promotional events on the app linked to marketing campaigns

  • Represent ADG in-country and collaborate with global leadership to drive growth across the continent

Working with us

We’re a passionate, international team with massive ambitions. We have a flat structure where taking the lead is encouraged. We are looking for the best people to join us as we rapidly innovate and scale across Africa.

Join us! Please apply through our careers site.

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